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Adaptive Marketing

The Law Firm Growth Stage Scorecard

Find your firm's growth stage. And what you should actually be spending.

12 scored questions, one about your position, and six quick numbers. Under five minutes. You get your stage, your weakest link, and the lead math for your practice area. Real numbers, not a pitch.

Free. Your stage shows instantly, no email required to see it.

Sample result

Whitfield & Associates, Personal Injury

Stage 3: Channel-Active

Blocker found: reporting stops at leads, not signed cases. More spend won't fix that. The leaks eat the increase.

Cost per qualified lead

$200–$500

82.7%

AI visibility on top legal queries

75+

Law firms served

Law firm marketing agency (Clutch)

Built like a diagnosis, not a quiz

Most agency quizzes are a pitch with checkboxes. This one runs the same staging model we use on real engagements. If your foundations aren't ready for ad spend, it will say so. If you don't need us yet, it will say that too.

01 · Answer

12 questions, six dimensions

Where cases come from, local and AI visibility, paid media, intake, and tracking. Honest answers get honest output.

02 · See your stage

Instant, on screen

Your growth stage on our maturity model, the blocker holding you back, and your weakest dimension. Past Stage 3, your recommended path to Market Authority. No email wall in front of it.

03 · Get the numbers

The lead math for your practice area

Cost per qualified lead, close-rate ranges, and what your spend should produce, built from practice-area economics. Planning ranges, not promises.

12AM

12AMGrowth Stage Report

Get the full report

Dimension-by-dimension breakdown, all 12 answers scored, and the lead math for your practice area. Sent once, no drip until you say so below.